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Glossary of Terminology

The help clients, marketers and brand owners understand brand valuation, we have produce a series of short definitions and descriptions of key brand and financial related terms used throughout our website and research.

  • Accounting Standards

    The help clients, marketers and brand owners understand brand valuation, we have summarised the various international and national accounting standards which are related to brand valuations and indeed our brand consultancy services.

  • Adjusted Book Value Method

    An alternative term used to describe Adjusted Net Asset Method.

    A method within the asset approach whereby all assets and liabilities (including off-balance sheet, intangible, and contingent) are adjusted to their fair market values.

  • Adjusted Net Asset Method

  • Annual Impairment Reviews

  • Appraisal Date

  • Arbitrage Pricing Theory

  • Asset (Asset Based) Approach

  • Beta

  • Blockage Discount

  • Book Value

  • Brand

  • Brand Acquisitions & Brand Finance's Services

  • Brand Analysis

  • Brand Analytics

  • Brand Appraisal

  • Brand Appraisal Approach

  • Brand Co

  • Brand Disposal

  • Brand Due Diligence

  • Brand Economics

  • Brand Equity

  • Brand Index

  • Brand Licensing

  • Brand Name

  • Brand Name Valuation

  • Brand Power

  • Brand Rating

  • Brand Strategy

  • Brand Strength

  • Brand Strength Index (BSI)

  • Brand Transactions

  • Brand Value

  • Brand Value Added

  • BrandBeta

  • Branded Business

  • Business Combination

  • Business Enterprise

  • Business Risk

  • Business Valuation

  • Capital Asset Pricing Model (CAPM)

  • Capital Structure

  • Capitalisation

  • Capitalisation Factor

  • Cash Flow

  • Common Size Statements

  • Control Premium

  • Cost Approach

  • Cost based Brand Valuation

  • Cost of Capital

  • DJSI

  • Debt Free (Invested Capital)

  • Discount Rate

  • Discount for Lack of Control

  • Discount for Lack of Marketability

  • Discount for Lack of Voting Rights

  • Discounted Future Earnings Method

  • Discounted cash flow (DCF)

  • Dow Jones Sustainability Indexes

  • Economic Benefits

  • Economic Life

  • Economic Use Brand Valuation

  • Effective Date

  • Enterprise

  • Enterprise value

  • Equity

  • Equity Net Cash Flows

  • Equity Risk Premium

  • Excess Earnings

  • Excess Earnings Method

  • Fair Value (Fair Price)

  • Fair market value (FMV)

  • Fairness Opinion

  • Financial Risk

  • Forced Liquidation Value

  • Free Cash Flows

  • Going Concern

  • Going Concern Value

  • Goodwill

  • Goodwill Impairment Reviews

  • Goodwill Value

  • Guideline Public Company Method

  • Holding company

  • IAS 36 - Impairment of Assets

  • IAS 38 - Intangible Assets

  • IFRS3 - Business Combinations

  • IFRS3 - Impact on Business

  • IFRS3 - Implications for Intellectual Property (IP) Managers

  • IFRS3 - Implications for Intellectual Property (IP) Owners

  • IFRS3 - Requirements for Brand Valuations

  • ISO 10668

  • Impairment Review

  • Intangible Asset

  • Intangible Asset Accounting

  • Intangible Asset Appraisal Techniques (Methodologies)

  • Intangible Asset Valuation Techniques (Methodologies)

  • Intangible Assets

  • Internal Rate of Return

  • Intrinsic Value

  • Invested Capital

  • Investment Risk

  • Investment Value

  • Key Person Discount

  • Levered Beta

  • Limited Appraisal

  • Liquidation Value

  • Liquidity

  • Majority Control

  • Majority Interest

  • Market Based Valuation

  • Market Capitalisation of Equity

  • Market Capitalisation of Invested Capital

  • Market Multiple

  • Marketability

  • Marketability Discount

  • Merger and Acquisition Method

  • Mid Year Discounting

  • Minority Discount

  • Minority Interest

  • Multiple

  • NPV (Net Present Value)

  • Net Book Value

  • Net Cash Flow

  • Net Present Value

  • Net Tangible Asset Value

  • Non-Operating Assets

  • Normalised Earnings

  • Normalised Financial Statements

  • Orderly Liquidation Value

  • Portfolio Discount

  • Premise of Value

  • Present Value

  • Price Earnings Multiple

  • Rate of Return

  • Redundant Assets

  • Replacement Cost New

  • Report Date

  • Reproduction Cost New

  • Required Rate of Return

  • Residual Value

  • Return on Equity

  • Return on Invested Capital

  • Return on Investment

  • Risk Free Rate

  • Risk Premium

  • Royalty Relief

  • Rule of Thumb

  • Selling Brands

  • Special Interest Purchasers

  • Standard of Value

  • Systematic Risk

  • Tangible Assets

  • Tangible Value

  • Terminal Value

  • Transaction Method

  • Unlevered Beta

  • Unsystematic Risk

  • Valuation

  • Valuation Approach

  • Valuation Date

  • Valuation Ratio

  • Valuation Ratio

  • Value to the Owner

  • Visual Identity

  • Visual Identity Score

  • Voting Control

  • Weighted Average Cost of Capital (WACC)

  • brandaudits