Brand Finance’s brand value reports provide a complete breakdown of the assumptions, data sources and calculations used to arrive at your brand’s value.
Each report includes expert recommendations for growing brand value to drive business performance and offers a cost-effective way to gaining a better understanding of your position against competitors.
A full report includes the following sections which can also be purchased individually:
Overview of the brand valuation including executive summary, explanation of changes in brand value and historic and peer group comparisons.
A breakdown of how the brand performed on various metrics of brand strength, benchmarked against competitor brands in a balanced scorecard framework.
Analysis of competitor royalty rates, industry royalty rate ranges and margin analysis used to determine brand specific royalty rate.
A breakdown of the cost of capital calculation, including risk free rates, brand debt risk premiums and the cost of equity through CAPM.
Each of our brand value reports is based around a primary brand which is also compared with up to five other brands of your choosing for comparison.